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The medical professional liability market (MPL) has continued in an unprecedented soft cycle. This has proven to be both promising and perilous for carriers and their customers.

In his latest article, MGIS President & CEO Jeff Brunken articulates the deeper challenges of supplying adequate long-term protection to clients during a persistent trend of aggressive pricing and packaging. Focusing on short-term enhancements - like cyber liability and RAC audit protection - without fully understanding or explaining their impact, can put clients at undue risk.

Brunken's article provides tips on how to take the high road with customers, avoiding shortcuts to higher sales that may leave clients at unexpected risk down the road. He also offers ideas on how to establish long-term staying power in a highly competitive market while still delivering quality coverage at a reasonable cost.

Click here to view the full article.


Your MGIS Team

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